Effective Date: 1 January 2025

Privacy Policy

This Privacy Policy explains how AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C, a company registered in Dubai, United Arab Emirates (“Amprio Milano”, “we”, “us” or “our”), collects, uses, stores and discloses your personal information when you visit our website, use our services, place an order, contact us or otherwise interact with Amprio Milano (the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any customer, website visitor, user or other person whose personal information we collect in connection with the Services.

Please read this Privacy Policy carefully. By using our website, placing an order or communicating with us, you acknowledge that your personal information will be handled as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business, website functionality, service providers, legal requirements or operational practices.

When we update this Privacy Policy, we will post the revised version on this page and update the effective date where appropriate. Your continued use of the website after changes are posted means that you acknowledge the updated Privacy Policy.

2. Information We Collect

We collect personal information from different sources depending on how you interact with us, including information you provide directly, information collected automatically through the website, and information received from third parties such as Shopify, payment processors, delivery partners and service providers.

3. Information You Provide Directly

We may collect personal information that you provide directly to us, including but not limited to:

• contact details, such as your name, email address, phone number and address;
• order information, such as billing address, shipping address, selected products, order history and payment confirmation;
• account information, such as username, password and other account security information;
• customer support information, including messages, requests, complaints, feedback and any information you choose to send to us;
• information submitted through forms, checkout, chat, email, WhatsApp, phone calls, social media or other communication channels.

Some website features may require you to provide certain personal information. If you choose not to provide this information, you may not be able to use certain features, place an order or receive the requested service.

4. Information Collected Automatically

When you visit or interact with our website, we may automatically collect certain information about your device and activity. This may include:

• IP address;
• device type and device identifiers;
• browser type and version;
• operating system;
• pages viewed and actions taken on the website;
• referring website or source;
• date, time and duration of visits;
• approximate location based on technical data such as IP address;
• information collected through cookies, pixels and similar technologies.

We use this information to operate the website, understand customer behaviour, improve performance, prevent fraud, measure marketing effectiveness and enhance the customer experience.

5. Information from Third Parties

We may receive personal information about you from third parties that help us operate our business and provide the Services, including:

• Shopify and other e-commerce platform providers;
• payment processors and banks;
• shipping, courier and fulfilment providers;
• analytics and marketing platforms;
• customer support, communication and CRM tools;
• fraud prevention and security providers;
• social media platforms or advertising partners, where applicable.

Any information received from third parties will be handled in accordance with this Privacy Policy and applicable law.

6. How We Use Personal Information

We may use your personal information for the following purposes:

• to process, confirm and fulfil your orders;
• to process payments and payment confirmations;
• to arrange shipping, delivery, returns and exchanges;
• to create, manage and secure your customer account;
• to communicate with you about your orders, inquiries, returns, exchanges or customer support requests;
• to provide customer service and respond to complaints or questions;
• to improve our website, products, services, content and customer experience;
• to send service-related messages, including order updates and delivery notifications;
• to send marketing communications, promotions or offers where permitted by law;
• to personalise website content, product recommendations and advertising;
• to detect, prevent and investigate fraud, misuse, security incidents or illegal activity;
• to comply with legal, accounting, tax, regulatory and reporting obligations;
• to enforce our Terms and Conditions and protect our legal rights.

7. Marketing and Communication Preferences

We may use your personal information to send you marketing communications, special offers, product updates or promotional content by email, SMS, WhatsApp, phone, postal mail or other channels, where permitted by applicable law.

You may opt out of receiving promotional emails at any time by using the unsubscribe link included in our emails or by contacting us at customercare@amprio.ae.

Even if you opt out of marketing communications, we may still send you non-promotional messages, such as order confirmations, delivery updates, payment notices, account notifications and customer support communications.

8. Cookies and Similar Technologies

Like many websites, we use cookies, pixels, tags, web beacons and similar technologies to operate and improve our website, remember your preferences, understand how visitors use the website, measure performance and support marketing activities.

Cookies may be used by us, Shopify and third-party service providers, including analytics, advertising, payment, security and website functionality providers.

For information about cookies used by Shopify, you may review Shopify’s cookie policy here: https://www.shopify.com/legal/cookies .

Most browsers accept cookies automatically, but you can adjust your browser settings to block, delete or manage cookies. Please note that disabling cookies may affect website functionality, checkout, account access and your overall browsing experience.

9. How We Disclose Personal Information

We may disclose your personal information where necessary to provide the Services, operate our business, comply with legal obligations or protect our rights. This may include disclosure to:

• Shopify and other website or e-commerce service providers;
• payment processors, banks and fraud prevention providers;
• shipping companies, couriers, fulfilment partners and delivery service providers;
• IT, hosting, cloud storage and security providers;
• analytics, marketing, advertising and communication service providers;
• customer support and CRM providers;
• professional advisers, including lawyers, accountants, auditors and consultants;
• government authorities, courts, regulators or law enforcement where required by law;
• our affiliates, business partners or successors in connection with business operations, restructuring, merger, sale or transfer of assets.

We do not disclose personal information for purposes that are unrelated to our business operations, legal obligations or the Services described in this Privacy Policy.

10. Categories of Personal Information We May Process

Depending on your interaction with us, we may process the following categories of personal information:

• identifiers, such as name, email address, phone number, billing address and shipping address;
• commercial information, such as order history, purchased products, payment confirmation and customer support records;
• account information, such as login details and account preferences;
• internet or network activity, such as website usage data, device information, browser information and IP address;
• approximate location information based on IP address or delivery details;
• communications, such as emails, messages, inquiries, reviews, complaints and support requests.

We do not intentionally collect or use sensitive personal information for the purpose of identifying or inferring sensitive characteristics about you, unless required or permitted by law and with your consent where necessary.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, social media pages, payment pages, courier tracking pages or other external services. We are not responsible for the privacy practices, security, accuracy, content or policies of third-party websites or services.

If you access third-party websites or services, you should review their own privacy policies and terms before providing any personal information.

12. Children’s Privacy

Our website and Services are not intended for children. We do not knowingly collect personal information from children.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at customercare@amprio.ae so that we can take appropriate steps to delete such information where required.

13. Security

We use reasonable technical, organisational and administrative measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your personal information.

Please do not send sensitive or confidential information to us through insecure communication channels.

14. Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including to provide the Services, maintain your account, process orders, comply with legal, tax, accounting and regulatory obligations, resolve disputes, prevent fraud and enforce our agreements.

Retention periods may vary depending on the type of information, the reason it was collected and applicable legal requirements.

15. International Transfers

We may transfer, store and process your personal information outside the country where you live, including in the United Arab Emirates and other countries where our service providers, platforms or partners operate.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

16. Your Rights

Depending on where you live and the applicable law, you may have certain rights in relation to your personal information, including:

• the right to request access to personal information we hold about you;
• the right to request correction of inaccurate or incomplete personal information;
• the right to request deletion of your personal information;
• the right to request restriction of processing;
• the right to object to certain processing activities;
• the right to withdraw consent where processing is based on consent;
• the right to request a copy of your personal information in a portable format, where applicable;
• the right to opt out of certain marketing communications.

These rights are not absolute and may be subject to limitations, exceptions or verification requirements under applicable law.

To exercise your rights, please contact us at customercare@amprio.ae. We may need to verify your identity before responding to your request.

17. Complaints

If you have any questions or complaints about how we handle your personal information, please contact us using the details below. We will review your request and respond where required by applicable law.

Depending on where you live, you may also have the right to contact your local data protection authority.

18. Contact Information

If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact us:

Trading Name: Amprio Milano
Legal Name: AMPRIO MILANO HOUSEHOLD UTENSILS TRADING L.L.C
Email: customercare@amprio.ae
Address: Warehouse 23, Goshi Warehouse City, Al Quoz Industrial Area 3, Dubai, United Arab Emirates
Phone / WhatsApp: +971 52 177 3471

19. Relationship with Terms and Conditions

This Privacy Policy forms part of and should be read together with our Terms and Conditions.